How to avoid procrastination.

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This week Frankie Tortora and Steve Folland have a chat in response to a question from copywriter Barney Harsent. He says:

“Dear Frankie and Steve,

My name is Barney. I am a middle-aged copywriter. So far, so good. Apart from the writing copy bit.

Not all of it, of course. The unpaid jobs, favours for friends and surprisingly successful (and lengthy) replies to people I’ve only met on social media I can manage.

Increasingly, however, I find it more difficult to concentrate on the paid work.

What tips do you have to avoid procrastination?

(I mean, honestly, even this note is longer than it needs to be. I’m a lost cause. *SOBS*)

Thanks in advance for your help,

Barney (aged 47 and a 1/2)”

Take note dear listener! We might swear a bit. This one’s for the parents. To be enjoyed at your desk or once the kiddos are in bed.

What would your advice be?

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