When you’ve just left your job to go freelance, in the middle of a global crisis.
This week Frankie Tortora and Steve Folland have a chat in response to a question from photographer Hannah Brooke. She says:
“So. I built my photography business up for 2.5 years alongside my day job, got it to the point I could resign. Yay. And I finish that day job next Thursday. Eek!
The photography diary already got cancelled or postponed and after crying about it for about 2 solid weeks, I picked myself up and wrote an online course on smartphone photography. Which people have actually bought. Hurrah!
Obviously I’m right proper chuffed about this (I’m from Yorkshire and you’ll need to say this in a Yorkshire accent!) but my question to you is around pivoting my business and how to market this extra string I’ve added to my bow, whilst still making it really clear that photographing weddings and families is what I do and want to be doing when this extraordinary time is over! I have A LOT of ideas but I’m worried it all looks a bit chaotic and confusing to my customers.
Thanks in advance, Hannah”
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[Risk warning: Capital at risk. JISA rules apply]