This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Joe Wolf (i.e. anonymous). ‘She’ says:

“As we hurtle towards the start of a new year, I’d really like to know how best to word a ‘I’m raising my prices’ email.

Having done some competitor research, I’m definitely undercharging some of my customers. I know I did it initially because of imposter syndrome but now we have a good, ongoing relationship I think it’s about time I started to feel like I’m being paid for my years of experience.

Do you need to say why you’re raising your prices? Do you need to offer a reduced rate for current customers? How do you do it without being apologetic?”